时尚界的等级

遊走时尚界的人都知道这圈子最跟红顶白和最有阶级观念的。
假日重看Gladys Perint Palmer的时装插画故事<< Fashion People>>, 其中一章谈到什麽是时尚活动的VIP、IP和P。70年代Yves Saint Laurent和Pierre Berge在巴黎巴士底歌剧院包下了叁层楼举行晚宴和派对, 能与Saint Laurent 和Pierre Berge先生在顶层共进晚餐的统统是明星名人好友、大牌媒体精英和大客户, 楼下一层则宴请较为次要者, 与YSL高层和公关们共席, 而在大堂内站着吃小点心的则是一般时尚达人和媒体。
呵呵, 四十多年後时尚界的机制依然一样, 全球通行! 不光是活动, 每逢圣诞节, 品牌例必送赠礼物给时尚界中人, 一样表现出这VIP、IP和P的精神! 虽然礼物只是一份佳节心意, 但当收到品牌送来的礼物时, 你便会明白自己在时尚界或品牌心目中所占位置和份量。
没有背靠任何大企业大媒体後的我, 又会收到些什麽圣诞礼物? 部份精选如下:
VIP / IP 礼物
Valentino皮製镶锅钉I Pad clutch
Chanel尼龙綑皮边旅行用衣物包包
Ralph Lauren 皮製银色钱包
Van Cleef & Arpels精装书连同La Maison Du Chocolat 一整盒36块巧克力
Emporio Armani钛金属配珍珠母錶盘腕錶
45R羽绒斗蓬
难以定夺者
Hermes原木皮革运动绳子
胜在够别緻有趣, 物轻情意重, 亦体现什麽是奢华, 用Hermes皮革跳绳!
P的待遇
Fendi Baguette包包造型饼乾
这是我这辈子收到最震撼的圣诞礼物, 无论是高端还是中端品牌从没送过我这样的东西, 3块小饼乾! 连包装礼物盒也没有, 直接放於塑胶袋内! 哈哈哈!
( Janice Wong 微博: http://weibo.com/janicewong)

关于 janicewong

王丽仪Janice,知名时尚作家及评论人,著作包括《我的时尚骚灵》及《时尚风云25年 》。1990年代首位实况报导国际四大时装周华语编辑,引领时装周出版潮流。美国CNN.Com讚誉王氏为 “香港首位真正时装权威”, 荣获中国南方都市报《2013深港生活大奖年度风尚人物奖 》、香港《 Jessica Code 永恒魅力时尚偶像大奖 》( 2013) 及《Yahoo 时尚编辑之选风尚大奖》(2011), 亦被Louis Vuitton邀请作为香港形像大使之一,参与拍摄微电影《When Hong Kong Is A Woman》( 2012 )。2013年Louis Vuitton更为王氏举办她的第二本著作《时尚风云25 年》新书发佈签名及座谈会, 并於香港旗舰店独家发售签名本, 被中国浙江图书馆及澳门中央图书馆列为藏品。
此条目发表在 博文, 我的生活, 时装, 看法 分类目录。将固定链接加入收藏夹。 | 阅读(4975)

时尚界的等级》有 30 条评论

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    亲爱的janicewong,你的文章已被我们推荐至ELLE中文网博客频道首页,感谢你的辛苦创作。期待你未来有更多优秀的文章与ELLE网友一起分享。

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    这些品牌每年的这个时候也煞费脑筋的,送的东西要in line with own brand image,太没特色或太寒酸容易被人诟病。另外说一句Budget也多的~哈哈哈

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